B2B pipeline systems

Stop guessing where next quarter's pipeline comes from.

We install a predictable B2B pipeline engine — paid campaigns, landing pages, tracking, and nurture — in 60 to 90 days.

30 minutes. $500–$1,500. You leave with the findings either way.

Built for B2B SaaS and B2B services doing $1M–$20M who are already spending on marketing and still can't forecast pipeline.

The problem

You're already spending. You still can't forecast.

Most companies at your stage don't have a demand problem. They have a system problem — three or four disconnected efforts that each produce activity, and none of which produce a number you can plan against.

01

Leads arrive from nowhere

Deals close, but nobody can say which channel, campaign, or page actually created them. So you can't do more of what works — you can only do more of everything.

02

Traffic that converts nothing

The site gets visitors. The homepage tries to speak to five audiences at once. There's no page built to turn a specific buyer into a specific next step.

03

Reporting nobody trusts

Three dashboards, three different numbers. Every leadership meeting starts by arguing about the data instead of deciding what to do about it.

The offer

The Pipeline Engine

One system, five components. We build all of it, connect all of it, and hand you the keys. Nothing here is theoretical — it's the same install every time, which is exactly why it ships in 90 days.

1

Paid campaigns

One or two channels, chosen to fit how your buyers actually decide — not how many channels we can bill for. Built, launched, and optimised against pipeline, not clicks.

2

Landing pages

Purpose-built pages for each campaign and offer. One audience, one argument, one action. Written and shipped by us, hosted on your stack.

3

Lead capture & routing

Forms that qualify, and a route that gets a real lead to a real human fast. Wired into your CRM so nothing dies in an inbox.

4

Tracking & attribution

Conversion tracking, UTM discipline, and source-of-truth reporting. When we're done, one number means one thing across every tool you use.

5

Nurture & reporting

Follow-up sequences for the leads that aren't ready yet, plus a weekly report you can actually run a forecast off.

That's the whole scope.

Deliberately tight. Anything outside it, we'll tell you honestly and point you to someone better.

How it works

Install it, then run it.

Two phases. You can stop after the first one and keep everything we built.

01

Install

$12,000–$25,000

Fixed price · 60–90 day project

  • Audit and channel decision
  • Campaigns built and launched
  • Landing pages shipped
  • Tracking and CRM wired
  • Nurture sequences live
  • Full handover documentation
03

Fractional Head of Growth

$8,000–$15,000 /mo

For teams that want an operator in the seat

  • Everything in Install and Run
  • Owns the pipeline number
  • In your standups and planning
  • Manages agencies and contractors
  • Reports to your leadership team
Scope

What we do — and what we don't.

The scope is tight on purpose. A narrow system installed properly beats a broad one installed halfway.

In scope
  • Paid acquisition on 1–2 channels (LinkedIn + Google by default, Meta as a secondary option per your Audit)
  • Landing pages and conversion copy
  • Lead capture, qualification, and CRM routing
  • Conversion tracking and attribution setup
  • Email nurture sequences
  • Weekly pipeline reporting and forecasting
Not in scope
  • SEO and content marketing programmes
  • Brand identity and design systems
  • Full website rebuilds
  • Outbound SDR teams and cold calling
  • PR, events, and field marketing
  • Sales training and enablement

Need one of these? We'll say so on the call and refer you to someone who does it properly.

Track record

The numbers behind the method.

−41%
Average cost-per-lead reduction
26 days
Average time to first qualified lead
2.8×
Average pipeline increase in 90 days

See the full breakdown

Questions

Straight answers.

How fast will I actually see results?

First campaigns are usually live inside 3–4 weeks, and first qualified leads follow shortly after. Reliable, forecastable pipeline is a 90-day outcome — anyone promising it in 30 is selling you a spike, not a system.

Do you need access to my ad accounts and CRM?

Yes — and they stay yours. We work inside your accounts, never ours. Every pixel, audience, campaign, page, and document belongs to you from day one and stays with you if we stop working together.

What if I already have an agency?

That's common and often fine. Agencies usually run channels; we build the system the channels feed into. On the audit we'll tell you plainly whether you need us, need to fix the agency relationship, or need neither.

What does it cost?

The Growth Audit is $500–$1,500. Install ranges $12,000–$25,000 as a fixed-price project. Run ranges $4,000–$8,000 per month. Fractional Head of Growth ranges $8,000–$15,000 per month. Scope drives the number, and you get it in writing before anything starts.

Find out what your pipeline is actually doing.

A 30-minute Growth Audit. We look at where your leads come from, where the funnel leaks, and what a 90-day install would look like for you specifically.

Book a Growth Audit

$500–$1,500. Credited toward Install + Run if you move forward within 30 days.